Your website should be your best salesperson 24/7
If your site is poor your prospects leave before they know what you offer.
First impressions online decide whether you earn trust — or lose it.
Criterion Social develops your digital office that wins clients.
How We Work
Planning
Understand business goals and wesbite requirements
Design
Wireframe designs are sent for approval
Build
Copy and visual assets are integrated securely maintaining responsiveness
Launch
Go live with the website and receive ongoing support
Without Web Development
- Slow Load Times – Visitors scroll fast. Websites need to be faster.
- Poor Mobile Experience – Most people browse on their mobiles - optimise for most
- Complex Navigation – Confuses users direction
- Outdated Design – Reduces credibility in your expertise
- Weak SEO Setup – If you are invisible, your competitor is visible.
- Broken Forms – Prospects do not know how to reach you
- Security Gaps – Expensive risks to your reputation
- No Analytics – No data on user behavior
- Inconsistent Branding – Mixed signals create poor impression
- Not Conversion-Focused – Looks good but looks alone do not sell
Uses of a Website
- Optimise Ads – Your funnels depend on your landing page
- Portfolio Demo – Display expertise and case studies.
- Event Info – Spread the word and drive registrations
- E-commerce Pages – For product-based businesses
- SEO Optimized Blogs – Long-term footfall source
- Multilingual Sites – Reach global audiences
- Membership Sites – Private areas for clients, students or investors
- Booking Systems – Automate scheduling and integrate with CRMs
- Rebrand Projects – Fresh identity online
Criterion Social - Your Web Development Partner
- Conversion First – Custom designs aligned to business goals
- Mobile Ready – Designed for every screen. Fast.
- SEO Friendly – Get closer to prospect’s fingertips
- Clear Messaging – Copywriting that speaks your brand language
- Ongoing Support – Not just launch, but maintenance and renewal
- Integration-Ready – Connect CRM, email, booking, payment tools etc
- Design + Development In-House – Experts on hand to deliver at speed
Three Simple Steps
Step 1
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Step 2
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Step 3
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Case studies

Our client's web development significantly help their other marketing channels and pushed the number of visitors.
25%
Increase in the number of returning clients.
