Handwritten Notes
Nothing feels more personal than a handwritten message in a digital-first world
Consumers receive emails and ads everyday. Most of which which could be easily forgotten.
Handwritten notes get opened and read, creating a lasting impression.
Criterion Social bridges strategy with human touch.
We design, write and deliver handwritten notes and postcards to align with your brand.
How We Work
Planning
Business sends across design to print, copywriting and list of client details (name and address)
Fulfillment
Handwritten notes are fulfilled according to specification
Delivery
Notes are mailed to clients or sent in bulk to designated address
Creates Emotional Impact – Handwriting feels thoughtful and intentional.
Boosts Customer Loyalty – A thank-you note keeps clients coming back.
Differentiates Your Brand – Few competitors use this channel.
Higher Open Rates – Handwritten envelopes almost always get opened.
Memorable Customer Experience – People remember gestures, not ads.
Drives Word-of-Mouth – Customers often share or post handwritten notes.
Complements Digital Marketing – Bridges online-to-offline experience.
Builds Trust – Handwritten feels genuine, not mass-produced.
Perceived Value – Small cost, high perceived effort.
Thank-You Notes – Boost re-engagement after purchase and show loyalty appreciation.
Onboarding Letters – Welcome new clients warmly.
Holiday Greetings – Stand out during seasonal campaigns.
Event Invitations – Premium invites for summits, launches, or dinners.
Upsell Opportunities – Suggest complementary services/products personally.
Referral Requests – Handwritten asks for referrals feel genuine.
Product Launches – Send physical “teasers” to prospects.
Partnership Outreach – Reach out to potential B2B collaborators.
Apology Notes – Diffuse negative experiences with a human touch.
Surprise & Delight – Random “just because” notes to wow customers.
Custom Messaging – Notes are tailored to your brand voice. High-Quality Materials – Premium paper, ink, and finishes. Scalable Systems – From 50 notes to 10,000+ we handle logistics. Data-Driven Targeting – We know who to send to, and when. Trusted Process – No sloppy handwriting, no missed deadlines.
Criterion Social is a performance-led digital marketing agency helping established service-based businesses grow faster and smarter.
We work with across multiple industries like private healthcare, education, and professional services — helping them drive leads, increase visibility, and scale without wasting time on tactics that don’t move the needle.
We’re not here to “manage your content.” We’re here to generate outcomes.
Creates Emotional Impact – Handwriting feels thoughtful and intentional.
Boosts Customer Loyalty – A thank-you note keeps clients coming back.
Creates Emotional Impact – Handwriting feels thoughtful and intentional.
Boosts Customer Loyalty – A thank-you note keeps clients coming back.
Differentiates Your Brand – Few competitors use this channel.
Higher Open Rates – Handwritten envelopes almost always get opened.
Memorable Customer Experience – People remember gestures, not ads.
Drives Word-of-Mouth – Customers often share or post handwritten notes.
Complements Digital Marketing – Bridges online-to-offline experience.
Builds Trust – Handwritten feels genuine, not mass-produced.
Perceived Value – Small cost, high perceived effort.
Criterion Social is a performance-led digital marketing agency helping established service-based businesses grow faster and smarter.
We work with across multiple industries like private healthcare, education, and professional services — helping them drive leads, increase visibility, and scale without wasting time on tactics that don’t move the needle.
We’re not here to “manage your content.” We’re here to generate outcomes.
Thank-You Notes – Boost re-engagement after purchase and show loyalty appreciation.
Onboarding Letters – Welcome new clients warmly.
Holiday Greetings – Stand out during seasonal campaigns.
Event Invitations – Premium invites for summits, launches, or dinners.
Upsell Opportunities – Suggest complementary services/products personally.
Referral Requests – Handwritten asks for referrals feel genuine.
Product Launches – Send physical “teasers” to prospects.
Partnership Outreach – Reach out to potential B2B collaborators.
Apology Notes – Diffuse negative experiences with a human touch.
Surprise & Delight – Random “just because” notes to wow customers.
Perceived Value – Small cost, high perceived effort.
Criterion Social is a performance-led digital marketing agency helping established service-based businesses grow faster and smarter.
We work with across multiple industries like private healthcare, education, and professional services — helping them drive leads, increase visibility, and scale without wasting time on tactics that don’t move the needle.
We’re not here to “manage your content.” We’re here to generate outcomes.
Custom Messaging – Notes are tailored to your brand voice.
High-Quality Materials – Premium paper, ink, and finishes.
Scalable Systems – From 50 notes to 10,000+ we handle logistics.
Data-Driven Targeting – We know who to send to, and when.
Trusted Process – No sloppy handwriting, no missed deadlines.
Without Handwritten Notes?
- No Emotional Connection – Generic emails and print materials feel impersonal
- Weaker Customer Loyalty – A thank-you note keeps clients coming back.
- Same as Competitors – Difficult to stand out from competitor’s marketing
- Lower Conversions – Standard marketing are mostly unopened or sit in spam folders
- Ads Easily Forgotten – Not standing out means your brand is not remembered
- Lacks Word-of-Mouth – Customers won’t rave about yet another marketing email, but they do share thoughtful surprises.
- Reduced Trust – Automated messages can feel cold or transactional; people sense when it’s mass-produced.
- Lower Perceived Value – Without effort, customers feel your brand prioritizes efficiency over the extra mile
Uses of Handwritten Notes
- Thank-You Notes – Boost re-engagement after purchase and show loyalty appreciation.
- Onboarding Letters – Welcome new clients warmly.
- Holiday Greetings – Stand out during seasonal campaigns.
- Event Invitations – Premium invites for summits, launches, or dinners.
- Upsell Opportunities – Suggest complementary services/products personally.
- Referral Requests – Handwritten asks for referrals feel genuine.
- Product Launches – Send physical “teasers” to prospects.
- Partnership Outreach – Reach out to potential B2B collaborators.
- Apology Notes – Diffuse negative experiences with a human touch.
- Surprise & Delight – Random “just because” notes to wow customers.
Criterion Social - Your Handwritten Notes Partner
- Strategic Integration – Handwritten campaigns tie into your wider marketing.
- Custom Messaging – Notes are tailored to your brand voice.
- High-Quality Materials – Premium paper, ink, and finishes.
- Scalable Systems – From 50 notes to 10,000+ we handle logistics.
- Data-Driven Targeting – We know who to send to, and when.
- Trusted Process – No sloppy handwriting, no missed deadlines.
Three Simple Steps
Step 1
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Step 2
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Step 3
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Case studies
IHG's handwritten welcome campaign significantly outperformed their other marketing channels and pushed the number of returning clients.
25%
Increase in the number of returning clients.
Ready to surprise your customers with something unforgettable?