Email Marketing
Turn your email list into your most profitable asset.
Most business emails do not reflect their brand excellence.
Without strategy, design, and testing, email remains a wasted potential.
Criterion Social design and deliver emails that people want to open.
We create high-performing campaigns that convert subscribers into clients.
How We Work
Planning
Understanding your brand, prioritising campaigns and cleaning your email list
Strategy
Build automated email flows and campaign calendars
Design
In house graphic designers map each email optimising opens and clicks
Review
Automation schedule and designs are sent for review and
Analytics
Track conversion rates and perform A/B testing
Without Email Marketing
- Ignored Emails – No one engages boring broadcasted emails
- List Neglect – If you forget people, they will forget your brand
- No Strategy – Random campaigns means random results
- Spam Traps – Poor practices risk being marked as spam
- Design Flaws – Poor quality emails damage credibility and brand impression
- Missed Automations – No welcome or nurture sequences
- Dependence on Social Media – Email lists are owned. Social impressions are rented.
- Missed Upsells – No follow-ups means no repeat business
- Poor Segmentation – Wrong message to the wrong people
- Missed Seasonal Campaigns – Losing sales windows
- No Reporting – Flying blind without data to optimise
Uses of Email Marketing
- Welcome Series – First impressions done right
- Nurture Sequences – Warm leads until they’re ready to purchase
- Abandoned Carts – Recover lost revenue
- Monthly Newsletters – Prove your expertise. Share thoughts, not just promotions.
- Promotional Campaigns – Drive seasonal sales
- Event Promotion – Fill tickets quickly
- Surveys – Learn more about your prospect’s behaviour
- Referral Programs – Encourage Word of Mouth from existing customers
- Segmentation Campaigns – Personalise your message to improve conversion
Criterion Social - Your Email Marketing Partner
- Copywriting + Design Together – Emails that look good, read better
- Automation Experts – We set up flows that work 24/7
- Deliverability Focus – Avoid spam, land in inboxes, and get noticed
- Creative Graphics – Designed to keep attention and engage
- Segmentation Strategy – Tailored campaigns for each type of audience
- Testing Culture – A/B testing elements of emails to optimise retention and conversion
Three Simple Steps
Step 1
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Step 2
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Step 3
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Case studies
Our client's Email Marketing significantly help their other marketing channels and pushed the number of visitors.
25%
Increase in the number of returning clients.
Ready to make your inbox your highest ROI channel?