Performance Ad Marketing
Stop wasting ad spend — make every click count.
Most businesses burn money on paid ads and SEO.
Poor funnels mean leads slip away and budgets disappear fast.
Criterion Social campaigns cut out guesswork.
We align every channel to generate conversions — not just traffic.
How We Work
Research
Identify trending searched and target the right traffic
Copywriting
Create compelling visuals and words designed to attract traffic
Setup
Remove friction and implement SEO strategies
Optimisation
Tracking conversion and test strategy to continually improve ROI
Without Performance Ad Marketing
- Wrong Audience – Poor targeting is not sustainable for your cash
- Missed Retargeting – Forgetting to segment and exercise warm leads
- Weak Landing Pages – Visitors drop off before converting
- No Tracking – Cannot measure ROI without data
- SEO Blindspots – Missing organic traffic potential
- Inconsistent Messaging – Ads and site do not align
- Short-Term Thinking – No strategy beyond a quick campaign
- Low Brand Recall – Ads vanish without marking an impression
- Over-Reliance on One Channel – No diversification. Go everywhere your prospects are.
Uses of Performance Ad Marketing
- Google Ads – Capture buyers actively searching
- LinkedIn Ads – Target decision-makers by role and industry
- Facebook/Instagram Ads – Reach consumers at scale
- Retargeting Campaigns – Win back visitors who showed interest but bounced.
- SEO Content – Long-term compounding footfall generation
- Conversion Funnels – Step-by-step lead nurturing
- A/B Split Testing – Optimise the journey from discovery to sale
- Lookalike Audiences – Reach similar buyers to your best clients
Criterion Social - Your Performance Ad Marketing Partner
- ROI Focus – We prioritize conversion funnels, not just clicks
- Cross-Channel Expertise – Paid ads + SEO under one roof
- Transparent Reporting – You know where every dollar goes
- Creative That Works – Copy and visuals designed to perform.
- Custom Strategy – Tailored campaigns to reflect your brand
- Budget Respect – Scaled to what makes sense for you.
- Competitor Insight – We monitor and outmaneuver rivals.
Three Simple Steps
Step 1
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Step 2
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Step 3
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Case studies
Our client's Performance Ad Marketing significantly help their other marketing channels and pushed the number of visitors.
25%
Increase in the number of returning clients.
Is your ad budget working as hard as you are?