Social Media Management
Your social presence should bring leads, not just likes.
Most businesses post for the sake of posting.
They struggle to turn attention into authority and authority into leads.
Inconsistent strategy and unclear messaging mean missed opportunities.
Criterion Social manages your social presence end-to-end.
We focus on driving a pipeline of conversations, growth, and trust.
How We Work
Strategy
Review existing position and tailor content towards upcoming campaigns and events
Content Creation
Professional content crafted to stop scrolls and scheduled for posting
Engagement
Management of comments and DMs to nurture your community
Reporting
End of month insights to keep track of your growth
Without Social Media Management?
- Lost Authority – Competitors win your prospects’ attention otherwise
- Wasted Energy – Social media takes your effort away from serving clients
- No Consistency – Scattered posting reduces credibility
- Missed Leads – Prospects cannot find you if you are invisible
- Algorithm Blindness – Posting without strategy means poor reach
- Vanity Metrics – Likes don’t equal leads, strategy does.
- Confusing Messaging – Inconsistent voices confuse your audience
- No Reporting – If you’re not measuring, you’re guessing.
- Outdated Content – Unprofessional visuals erode trust
- No Engagement – Ignoring comments and messages costs relationships
Uses of Social Media
- Demonstrate Expertise – Building trust and credibility with prospects.
- Event Promotion – Driving awareness and signups.
- Brand Building – Consistency across multiple social platforms.
- Employer Branding – Attracting talent with a polished presence.
- Thought Leadership – Long-form content for your most interested leads.
- Crisis Management – Protecting your reputation online.
- Community Engagement – Keeping existing clients loyal.
- Partnership Outreach – Reach out to potential B2B collaborators.
- New Service Launch – Creating buzz around new offers.
- Investor Relations – Making your business more investable.
Criterion Social - Your Social Media Management Partner
- Done-for-You Service – Strategic planning, creating, posting, reporting - we handle it all
- Trust Building – We focus on credibility, not vanity metrics
- Custom Strategy – Tailored to your industry, brand, and goals
- Data-Driven – Monthly reports with clear insights
- Scheduled Turnaround – Content calendars delivered timely
- Professional Tone – Messaging that speaks your brand’s language
- Content Quality – High grade visuals and copywriting
- Engagement Support – We manage replies and conversations
Three Simple Steps
Step 1
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Step 2
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Step 3
Clean strategy. Clear communication. Clean strategy. Clear communication. No fluff. Clean strategy. Clear communication. No fluff.
Case studies
Our client's social media management significantly help their other marketing channels and pushed the number of visitors.
25%
Increase in the number of returning clients.
Ready to turn your social media into a lead engine?