Digital Services Designed for Impact
We find businesses need more than just content — you need consistent leads, better visibility, and systems that convert.
At Criterion Social, we deliver performance-driven marketing — fully managed and custom-built around your business goals.
At Criterion Social, we deliver performance-driven marketing — fully managed and custom-built around your business goals.
Our Services
Handwritten Marketing
From Transaction to Connection: A Sensory Human Touch
Handwritten notes stand out, create emotional impact, and show customers you value the relationship. We help you bridge digital marketing with human connection.
What is included:
- One sided full colour printing to pair the handwriting
- Automate delivery of handwritten notes week to week
- Directly posted to your client’s address or sent in bulk to you
- Authentic wax sealed envelopes with custom stampers
- Perfumed notes and envelopes for your sensory signature
Who is it for:
Businesses that want to deepen loyalty, increase retention, and stand out with memorable personal experiences.
Email Marketing
Automated Email Campaigns That Drive Revenue
Your email list is your highest-ROI channel — if it’s done right. We build email systems that engage, convert, and retain your audience. Our in-house picasso designers bring life to emails.
What is included:
- List segmentation & growth strategy
- Campaign design & copywriting
- Email automation flows
- Scheduling & publishing
- A/B testing for subject lines, CTA, and design
- Branded HTML email design
Platforms we work with:
Mailchimp, Klaviyo, Omnisend, Brevo
Social Media Management
Social strategy creating engaged communities
We build your brand and visibility where it matters. Our social media management focuses on telling stories that stop scrolls. We specialise in LinkedIn management to drive B2B growth.
What is included:
- Scheduling & publishing
- Content strategy & planning
- Copywriting & content creation
- Monthly performance reports
- Audience growth & engagement
- Lead-generation strategy (organic)
Best For:
Start-up founders and SMEs who need to build credibility and attract qualified leads online.
Performance Ad Marketing
From Click to Conversion: Measurable Growth Tactics
You don’t need more traffic. You need the right traffic, paired with systems that convert. We help you capture demand with full-funnel digital strategy.
What is included:
- Paid ad campaigns (Meta, Google, LinkedIn)
- SEO audits & content strategy
- Conversion-focused landing pages
- Funnel design & implementation
- Analytics setup & reporting
- Performance tracking and optimization
Who is it for:
Businesses looking to scale their acquisition efforts with measurable ROI.
Web Development
Websites That Convert — Without the Overhead
Whether it’s a sharp one-pager or a full lead-generation site, we build functional websites that look good and perform better.
What is included:
- UX/UI design tailored to your brand
- Mobile-responsive builds
- Optimised for speed & SEO
- Landing pages for campaigns
- Integrated lead capture & tracking tools
- CMS integration (WordPress, Webflow, etc.)
- Shopify store management
AI Studio
From Concept to Creative: Content That Converts
High-quality visuals do not need big budgets or long lead times. With AI-powered photo, video, and graphic generation, we create campaign content to drive engagement.
What is included:
- AI-generated product photography & lifestyle visuals
- Short-form video ads tailored for social platforms
- Custom graphics for ads, emails, and landing pages
- Creative testing & variation at scale
- Brand-consistent, cost-effective content production
Who is it for:
E-commerce and product-focused businesses that need compelling creative at scale without the cost of traditional production.
Not Sure What You Need?
Let’s Figure Out the Right Mix, Together
Book a free discovery call and we’ll map out the highest-leverage areas for your business.